How normalvo came to be
normalvo started in 2012 with a simple aim: make live pictures arrive intact. Hannah Whitcombe had spent years behind studio cameras and saw how often a good shot was lost further down the chain.
Hannah began her career as a studio camera operator. Working inside galleries, she noticed that problems rarely came from the picture itself. They came from handovers: an operator who had not met the engineer, a link nobody had tested, a delivery format confirmed too late.
In 2012 she set up normalvo from a small unit in Exeter to close those gaps. The idea was to keep camera operation, signal management and delivery under one roof, with people who talked to each other before the job rather than during it.
Early work was mostly local news and studio shoots, with a few outside broadcasts for regional television. As the reputation for steady, quiet delivery grew, enquiries widened to concerts, festival sites and live reports from places with no fixed connection.
Marcus Ellery joined to design routing and monitoring, Priya Nair brought news and event experience on camera, and Tom Pascoe took on delivery schedules and broadcaster links. Each role was added because a recurring job needed it.
Today the company works from Quay Lane Studios and still follows the original method: plan the signal path, test it early, and keep the same small group of people in touch with the client throughout.
